Dietrich Mateschitz was interviewed about his new energy beverage featuring taurine. I cannot seem to find the quote I remember from the report I wrote about him years back, but his opinions on marketing are definitely held in high regard by many who learn from the strategies of Red Bull.

He evolved this product from a hangover cure personally discovered traveling through Asia, Thailand to be specific.

The taste was greatly improved according to Dietrich, as the initial recipe was very thick and difficult to swallow down. Even after improvements, many would agree the product is somewhat of an acquired taste; does give a person wings.

During initial product testing near 50% of testers enjoyed the product and the other half were strongly opposed, he cited there was little middle ground.

What I found interesting about this story was simply his response to questions asked about this split in opinion and if he was going to continue producing his product after such poor results. “Nearly half of people tested despised the taste.”

Mateschitz was calm and stated he was most definitely going to keep pushing. Next, he went on to discuss controversy saying it is good for marketing, it creates discussion.

I have received mixed opinions about the things I am saying in this blog and I guess it is as nice of evening as any to state my true efforts. I like this marketing parable specifically because it applies to what I am trying to accomplish with my ideas. In my life I have become someone criticized very frequently, deservedly for the most part. I embrace these comments even when at times I would rather argue. I believe to truly grow one needs to develop thick skin and some style. Have you ever watched water on a duck’s back as it resurfaces?

I am an original, I follow my heart and live life with as much passion as I can for stating truths many people choose to leave unsaid.

To many I am simply an asshole, I am okay with that. My ideas for the future stem from a desire for everyone I know to grow and achieve a high level of happiness for themselves. It has become apparent to me that for many to truly accomplish this feat they may need to have their cage slightly rattled.

I feel it is simpler to offend someone’s ideal in a literal sense than so verbally. I am still working on the second part of this statement.

I can truly say that even though I have been more financially unstable in the past 6 months than ever in my life, I have found a new hunger for building the future I desire. I am 101% confident in myself and excited to head back to Long Prairie to toss potato sacks for a month so I can afford a car and a driver’s license again. I know one day soon I will develop a profitable hygienic and skin care company known as Half Barrel Farms.

I was dissatisfied with my life and made a change. It took me four years to figure out what I want to do with my time on this spinning rock. If I had two cents to pay to anyone, well I tend to consult too often for free…

Simply, if any part of you does not enjoy where your career is going now, giving it five years may be enough time to forget about other possibilities. When the whole story is near it’s conclusion a wise man once told me, “Are you more likely to regret the things you did or the things you did not do?”

There is a cool speech about sunscreen worth watching on YouTube. Try to mute the advertisement, unless it is a good one! This is how it ends…

“Advice is a form of nostalgia, dispensing it is a way of
Wishing the past from the disposal, wiping it off
Painting over the ugly parts and recycling for more than it’s worth.”

Baz Luhrmann – Everybody’s Free (to Wear Sunscreen)


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